Having used Ubigi in Japan for two times now, my partner and I can say that it is one of the best travel eSIMs for tourists. We like the ultra-fast internet speeds, affordable plans, and the fact that we could top up offline through the app. If you are also considering to book Ubigi’s eSIM for Japan, you can do so here — use our coupon code TRAVLISTS to get 10% off.

In a nutshell
- What is Ubigi? Pronounced as you-bee-gee, Ubigi is a leading global eSIM provider with popular plans for Japan-bound tourists.
- How much is their eSIM? Data packs start for as low as $2.5. Heavy internet users who need an unlimited data eSIM can purchase one here for just $28.
- Ubigi coupon code. Use our 10% discount code TRAVLISTS here to save money on your Japan eSIM purchase.
- Complete your trip! Aside from purchasing a digital SIM card, also check out this essential transportation card in Tokyo or browse Universal Studios Japan deals here.
Quick Book
Browse Ubigi’s Japan eSIM Data Plans
Why Use Ubigi in Japan?
Search for the best Japan eSIMs on Google and you’ll find Ubigi as one of the most mentioned providers in reviews. Ubigi is a subsidiary of Japanese telco NTT Docomo, so they do offer one of the best internet experiences in the country. But more than their popularity, this innovative and well-reviewed provider offers features that many travelers like us love. Some of them include:
- Immediate eSIM activation
- Up to 5G network speeds from NTT Docomo and KDDI
- Compatibility with iPhones, Samsung Galaxy, Google Pixel, and other Android smartphones
- Mobile hotspot
- Reusable eSIM in 200+ destinations
- Offline top-up
My partner and I have tested Ubigi several times not only in Japan, so we can say that we have a good sense of the entire user experience. I personally appreciated the fact that installing the eSIM was a breeze — even first-time eSIM users will find it easy (and, yes, satisfying). I also like how Ubigi’s eSIMs are reusable not only in Japan but in 200+ destinations. This means that we do not have to install another eSIM as long as we’re using the same phone. For all our succeeding trips, I just needed to purchase a data pack and we were able to connect instantly upon arrival at our destination.
New Unlimited Data Plan Offers
Ubigi has one of the most flexible and affordable data plan rates for tourists. Sometime in Q3 of 2024, they started rolling out Japan eSIMs with unlimited data, which was a pleasant addition to their list of data packs. There are other unlimited data eSIMs that offer much cheaper rates (e.g. SoftBank, Klook, or these other providers), but I find that Ubigi still offers more value with the features mentioned above.
Here is a summary of Ubigi’s unlimited data eSIM plans for Japan:
PLAN | PRICE |
---|---|
Unlimited data for 7 days in Japan | $28 |
Unlimited data per month in Japan | $54 |
Japan and Multiple-Country eSIMs from Ubigi
Another thing that our team at Travlists likes about Ubigi’s eSIM is their coverage capability. If Japan is just one of your stops in your business or leisure trip, you can consider purchasing any of the following multi-country plans:
PLANS | PRICE |
---|---|
Japan + South Korea | $12 |
Japan + USA | $9 |
Best Asia (16+ countries) | $14 |
Asia (26+ countries) | $3 |
World (Global coverage) | $14 |
Ubigi eSIM Coupon Code for Japan

If you want to save money on any of Ubigi’s Japan eSIM data packs, you can use our 10% off promo code TRAVLISTS.
Ubigi Japan eSIM Reviews
You will never go wrong with using Ubigi’s eSIM for Japan. But don’t just take our word for it — here is what other travelers say about their experience with this provider:
Currently in Japan and [I am] having no issues with Ubigi. I set it up the day before my trip in Australia, and when I landed in [Tokyo,] I just turned the line on in the iOS setting and cycled my phone through flight mode. After that it connected and I’ve had mostly constant 5G with a small amount of LTE.
Review for Japan eSIM by Ubigi on Reddit
Another review for Ubigi reads on TrustPilot: “Purchased…[a 10GB data eSIM] for my trip to Japan. Worked pretty much flawlessly… Used my phone and Google [Maps] constantly while wandering around various cities! (Tokyo mainly but also Hiroshima, [Osaka, and] Kyoto). Would highly recommend [it]…”
- 4G/5G Japan Pocket WiFi (200k+ booked)
- JR Pass for Whole Japan (600k+ booked)
- Tokyo Subway Ticket (1M+ booked)
- Shibuya Sky (1M+ booked)
- Klook Pass Kansai (20k+ booked)
- Universal Studios Japan Studio Pass (3M+ booked)
- Fukuoka Tower (50k+ booked)
How to Use Ubigi eSIM for Japan
As we’ve shared previously, Ubigi is one of the easiest eSIMs to install. This is one of the reasons why we recommend it to our friends and family, especially if they have not used an eSIM before. Below are the steps to get started with Ubigi:
For iPhone & Android Smartphones
- Buy a fixed or unlimited data plan here.
- Scan the eSIM QR code that you will receive via email.
- Install the eSIM in just a few clicks.
For iPad
- Purchase a Japan eSIM data plan here.
- Scan the eSIM QR code that you will receive via email.
- Set up the eSIM in just a few clicks.
Note that aside from iPhones, Samsung Galaxy, Google Pixel, other smartphones, and iPads, Ubigi eSIMs for Japan are also available for use with select Windows laptops.